Succeeding through innovation means first changing the way you think about innovation!

In the fast-paced business environment we operate in, the status quo no longer exists. Innovation isn’t just the buzzword du jour; it is now a 21st Century competitive necessity, so it’s easy to see why it’s become a leadership imperative. In short, if you can’t innovate, you can’t compete!

Cris Beswick is an author, speaker and strategic advisor on innovation. As one of the UKs foremost thinkers on strategic innovation combined with global research, best practice and experience working with some of the world’s most successful companies, Cris helps CEOs and senior teams first change the way they think about innovation in order to succeed through innovation.

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To thrive and become a leading-edge organisation you need to innovate with purpose; that means aligning and implementing innovation strategies that not only enhance business performance and drive growth but that fundamentally change the game.

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In order to become innovation leaders, senior teams need to learn new skills and adopt different behaviours. They need to be able to translate tomorrow’s vision into today’s action; inspiring people and driving innovation into the core of the organisation.

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Making innovation culture stick requires building it into everyday practice; engaging people and developing sustainable innovation capabilities is critical to competitive advantage becoming less about ‘what’ you do and more about ‘how’ you do it.

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